Our target audience is a modern, mainstream teenager to young adult: between the ages of 16 to 25 years old. They frequently watch YouTube videos/podcasts or television advertisements to keep up to date with the latest films and trends. Although following the mainstream movies they will also use wider media such as the Empire magazine and visit similar website to keep up to date and informed with the latest news and critics. They are very keen on film and like to purchase DVD's, while also having an online account for watching movies, such as Netflix. Furthermore, the younger side of the spectrum would most likely use online social media such as Facebook, Twitter and Tumblr to stay informed about the latest films. This is most relevant for the teenagers ages (16-20). Conversely, the older end of the spectrum may participate in social clubs and events, to be with others who are interested and excited with the same types of film.
A recent example of a successful action/adventure/thriller is Spectre. As part of a series of 007 films, Spectre received a comparatively high amount of votes, at 206, 892 rating it at 6.9/10. Although having a larger range of audiences, Spectre has a relatively similar target audience to that of our thriller and suggests the incorporation of action is essential to a popular thriller. This film particularly appealed to a generally younger audience, which implies that action is what attratcs younger viewers.
Bridge of Spies is a biography/drama/thriller, released in 2015. It received 101, 877 votes giving it an average rating of 7.7/10. The biographical genre of this film allows it to convey the meaning behind the set, which viewers said were historical and meaningful. However, overall reviews suggest that this film is not really designed for thrill-seekers unlike Spectre, which is significant because it demonstrates that action is not compulsory for a successful thriller. In addition, this reflects how the target audience age group movies up as the action decreases.
The contrast between these two movies heavily suggests that it is the action adventure genre which causes demand for a teenage and younger adult audience, whereas movies that require a deeper level of focus and perhaps thought for an underlying meaning comes as you get older. This results in the more insightful films aiming towards the young to middle aged adult age group. This is positive as it suggests that the target audience we have chosen is suitable.
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