Evaluation 5 - How did you attract/address your audience?

Attracting The Target Audience

Our target audience for our film is between the ages of 16 and 25. To engage and entertain this audience we have used a variety of techniques surrounding camerawork, mise-en-scene, sound track and editing.

Camerawork:

The camerawork that we used was regular and conformed to the usual camerawork of most media products. However, a key aspect of camerawork in our film was he use of a hand held camera, which gave the shot a shaky frame. This is what entices the audience and engages them into the film, as the unsteady camerawork brings in another perspective. This attracts our target audience in particular as it related to the thrill-seeking nature of the younger generation. 

Furthermore, the camerawork we used also includes particular and purposeful framing, which increases the appeal to our target market through the build up of anticipation and slight thrill. A good example of this is where we have a focus pull as the two teenage 'detectives' search for Alex Robinson's body. In this shot Joel's shoe and sock is foregrounded out of focus, while the two other characters slowly approach the body. This technique attracts our target market because they are laregly hooked and intrigued by such camerawork and appreciate the intensity and drama that comes with it.

Mise-en-scene:

The mise-en-scene within our opening title sequence appeals particularly to the our target audience through a variety of aspects. Firstly, the clothing worn by all three characters is resemblent of the current attire that is trending for people between the ages of 16 and 25. This attracts this particular age group because the style and brands of clothing are relateable to, which allows our media product to appear more realistic as nothing is out of the ordinary. In addition, this definitely has a certain appeal to the younger generation as it is preferable/easier for them to relate to the emotions, attitudes and actions of the teenage characters within the sequence.

Secondly, the bikes that we used as props in this film are essential props that relate to our target audience. While one character makes the journey to the quarry on a mountain bike, the other takes a road bike. This is important as a large proportion of our target audience are likely to enjoy cycling of some kind, and both mountain biking and road biking appeal particularly to this age group.

Moreover, the location of the quarry is a popular place for our target audience to hang out with friends walking or even climbing, getting space from home or just relaxing. This would therefore attract this audience as they can relate to the situation.

Sound Track:

The main sound track that we used in our title sequence was made using garage band. This audio is especially appealing to our target audience as it somewhat resembles the genres of music that this age group might listen to. Another reason for this particular audio is that it adds a sense of pace to the travelling shots, which (along with the bikes) adds a slight sense of action/adventure into the movie and this appeals to a younger audience.

Editing:

Our primary use of editing that appeals to our target audience comes towards the end of the title sequence. The cuts between shots speed up during this part of the movie to increase the pace along with the sound. Once again this helps to bring a little action/adventure into the foreground of our film which entertains our target audience as this genre often appeals to them.